Yahoo forming tech news site with help of star NYT columnist

Yahoo (YHOO +1.7%) is creating a new site focused on consumer tech news, and has hired popular NYT tech columnist/reviewer David Pogue to assist with its efforts.

Pogue says he made his decision following visits to Yahoo HQ and talks with execs. "What I found surprised me ... This is a company that’s young, revitalized, aggressive — and, under Marissa Mayer’s leadership, razor-focused, for the first time in years ... Above all, she’s created a 'try stuff' atmosphere."

Though Yahoo's startup M&A and mobile app efforts have received more ink, the company has been gradually adding to its content arsenal over the last year, as it tries to halt display ad share losses. In addition to the tech news site, Yahoo is reportedly looking to create an online talk show starring Katie Couric.

Yahoo's site will enter a crowded landscape. On top of direct rivals such as Engadget, The Verge, BGR, and CNET, competition will be provided by the tech news sections of major papers such as the NYT and WSJ, sites catering to fans of particular platforms (i.e. iOS, Android, Windows Phone) and numerous business-oriented tech news sites.

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Comments (3)
  • Andreas Hopf
    , contributor
    Comments (20130) | Send Message
    With Pogue, not being a hipster as found on The Verge or BGR, this can be good. Pogue brings to Yahoo! a much more international and intellectual inclination, contrasting the navelgazing and oneupmanship of so many other sites.


    This is no immediate stock catalyst for Yahoo!, but shows that Marissa Meyer can win talented people for her cause.
    21 Oct 2013, 01:58 PM Reply Like
  • Albert Alfonso
    , contributor
    Comments (3295) | Send Message
    Wow, there goes another writer I read at the NYT. Along with Nate Silver, NYT sure is losing a lot of top talent.
    21 Oct 2013, 02:47 PM Reply Like
  • sparkinson
    , contributor
    Comments (64) | Send Message
    I am not surprised to see Marissa succeed.She has what it takes to move mointains!
    22 Oct 2013, 07:09 AM Reply Like
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