- While the launch of Facebook's (FB -0.7%) anticipated (and potentially very lucrative) news feed video ad product remains pending, the company is rolling out a video option for its fairly successful mobile app install ads. Developers can embed videos into their ads, which appear within news feeds displayed on Facebook's Android/iOS apps.
- Facebook is also giving developers the option to pay for ads on a per-install basis, rather than per ad click or 1K ad impressions. The new options come three weeks after Facebook rolled out a reminder ad option for users who have already installed an app, and disclosed its app install ads have driven 145M downloads.
Facebook launches video app install ads
Oct 21 2013, 14:54 ET