Seeking Alpha

Facebook launches video app install ads

  • While the launch of Facebook's (FB -0.7%) anticipated (and potentially very lucrative) news feed video ad product remains pending, the company is rolling out a video option for its fairly successful mobile app install ads. Developers can embed videos into their ads, which appear within news feeds displayed on Facebook's Android/iOS apps.
  • Facebook is also giving developers the option to pay for ads on a per-install basis, rather than per ad click or 1K ad impressions. The new options come three weeks after Facebook rolled out a reminder ad option for users who have already installed an app, and disclosed its app install ads have driven 145M downloads.
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Comments (2)
  • Sam Johnston1
    , contributor
    Comments (511) | Send Message
     
    Looks great to me.....LONG AND STRONG
    21 Oct 2013, 05:17 PM Reply Like
  • MrVincent
    , contributor
    Comments (256) | Send Message
     
    I removed all Facebook links and apps sometime ago. I am so much happier now.
    22 Oct 2013, 10:33 AM Reply Like
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