- Dangdang (DANG) expects Q3 revenue of RMB1.52B-1.53B ($249.6M-$251.2M), below prior guidance of RMB1.584B ($260.1M) and a consensus of $261.5M. (PR)
- The Chinese e-commerce attributes the cut to a "decision to reduce sales of certain lower margin products," as it continues transitioning from being an online bookseller to "an integrated online shopping mall targeting mid- to high-end customers."
- One silver lining: As a result of Dangdang's decision, gross margin is expected to be in a range of 17.5%-17.7%, up from Q2's 17.1% and the year-ago period's 15.2%. Net loss is expected to decline to RMB27M-29M from 63.9M in Q2 and 100.1M a year ago.
- Shares closed today not far removed from their 52-week high, in spite of falling in August in the wake of Dangdang's Q2 report.
From other sites
at CNBC.com (Aug 14, 2014)
at CNBC.com (Feb 27, 2014)
at CNBC.com (Dec 18, 2013)
at CNBC.com (Sep 25, 2013)
at CNBC.com (Feb 3, 2012)
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