Yahoo tried to abandon Microsoft search ad network in Taiwan, Hong Kong

Court filings indicate Yahoo (YHOO -0.6%) didn't want to use the Yahoo Bing Network as its search ad platform in Taiwan and Hong Kong, in spite of Yahoo and Microsoft's (MSFT -0.6%) search partnership. A U.S. judge has ruled Yahoo can't back out.

Marissa Mayer has expressed "disappointment" over the performance of Yahoo's search partnership with Microsoft, which includes revenue-payment guarantees from Microsoft that were extended by a year this spring.

Yahoo's search paid click volume rose 21% Y/Y in Q3, but its price-per-click (exc. Microsoft payments) fell 4%.

Though Yahoo as reportedly considered abandoning the Microsoft partnership for one with Google in the past, the Microsoft deal isn't set to expire until 2020, and antitrust regulator will likely be unhappy if Google search began powering Yahoo's results instead of Bing.

From other sites
Comments (3)
  • wyostocks
    , contributor
    Comments (9115) | Send Message
    How about her expressing "disappointment" with her moron employees who have screwed up Yahoo mail.
    22 Oct 2013, 01:13 PM Reply Like
  • sparkinson
    , contributor
    Comments (64) | Send Message
    25 Oct 2013, 08:04 AM Reply Like
  • Chacama
    , contributor
    Comments (29) | Send Message
    The new Face of Yahoo mail is alienating long time users. By loosing its identity, Marissa Mayer is making Yahoo look like a Google wannabe!
    22 Oct 2013, 03:06 PM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs