The mutual fund giant greatly boosts its ETF presence, rolling out 10 sector ETFs on Thursday, with BlackRock (BLK) - whose iShares has its own suite of sector ETFs - as the funds' sub-advisor. State Street (STT), though, is better-known for its sector offerings. Launching on Thursday - and popular existing State Street SPDR ETFs they'll be competing with:
Fidelity MSCI Consumer Staples Index ETF (FSTA) - XLP.
Fidelity MSCI Consumer Discretionary Index ETF (FDIS) - XLY.