H-P looking to enter 3D printing market; industry names lower

|By:, SA News Editor

Meg Whitman: "We are excited about 3D printing ... We want to lead this businesses. HP labs is looking at it.." Whitman adds H-P (HPQ -0.8%), a giant in the traditional printing space, plans to enter the 3D printing market in mid-2014. 3D Systems (DDD -2%) and Stratasys (SSYS -2.4%) are trading lower.

Whitman suggests H-P wants to offer hardware that enables lower printing times - she observes printing a bottle can currently take 8-10 hours - and is competitively priced. 3D printing service providers are viewed as potential clients. "How do we commercialize to print faster, at lower price points, to enable service providers?"

3D Systems and Stratasys have been both targeting 3D printing service bureaus and expanding their own services offerings. In 3D Systems' case, this expansion has been fueled by a healthy dose of M&A.