Seeking Alpha

Google testing, encouraging bigger ads; YouTube music service on tap?

  • Google (GOOG), which once promised it would never show banner ads within search results, is currently testing large banner ads that would be shown for certain brand-specific queries.
  • Google's test reportedly involves 30 advertisers, including Southwest, Crate & Barrel, and Virgin America.
  • Separately, Google's search ad placement algorithm (Ad Rank) is now incentivizing advertisers to include "ad extensions" (secondary ad links below a main link) within search ads. Ads containing extensions usually take up much more space than standard search ads, and (if broadly deployed) could end up lifting ad prices.
  • Complaints about the rising amount of screen real estate taken up by Google's search ads have grown in recent years, but they haven't done much harm to Google's search share yet.
  • Billboard reports YouTube will launch a Spotify-like music service featuring both free (ad-supported) and subscription tiers later this year. In addition to removing ads, the subscription tier is said to support offline caching.
  • Rumors about a YouTube music service featuring both video and audio-only modes surfaced earlier this year. Google launched an audio-only music service (All Access) into a crowded market in May.
Comments (1)
  • gmmpa
    , contributor
    Comments (462) | Send Message
    Google's YouTube functionality is a highly underrated service. I use it all the time for all sorts of things not just music. That said there is an enormous amount of great music videos and full concerts on YouTube for free. It surprises me that Google has not monetized YouTube better.
    24 Oct 2013, 01:22 AM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Tools
Find the right ETFs for your portfolio:
Seeking Alpha's new ETF Hub
ETF Investment Guide:
Table of Contents | One Page Summary
Read about different ETF Asset Classes:
ETF Selector

Next headline on your portfolio: