Seeking Alpha

Tesla hires Apple VP to lead vehicle program development

  • Tesla (TSLA +5.4%) has hired Doug Field, who has served as a product design VP at Apple (AAPL +1.4%), to head its vehicle development programs. Before joining Apple, Field was Segway's CTO.
  • Field, who most recently worked on Mac hardware engineering, is the second exec to leave Apple this month. eBay recently hired RJ Pittman, who was in charge of design/product management for Apple's e-commerce ops, to be the chief product officer for its Marketplaces unit.
  • Jony Ive is (naturally) Apple's SVP of Design.
Comments (29)
  • SharkDude
    , contributor
    Comments (550) | Send Message
     
    Doug Field? Really Doug Field? I can't believe the stock is not up 20% today.
    24 Oct 2013, 03:01 PM Reply Like
  • dennisg13
    , contributor
    Comments (129) | Send Message
     
    Seriously, what enjoyment do you get out of reading Tesla articles? Why even waste your time if all you do is write snarky negative comments. Are you short Tesla and bitter?
    24 Oct 2013, 10:19 PM Reply Like
  • Miro Kefurt
    , contributor
    Comments (639) | Send Message
     
    OK so the future of TESLA will be 30" tablet attached to a self balancing 2 wheel Model Y ?
    24 Oct 2013, 03:01 PM Reply Like
  • HMGD
    , contributor
    Comments (155) | Send Message
     
    Actually I think that both SharkDude and Miro Kefurt comments (jokes?) reflects the way shorts and most pessimists think about Tesla, that right there, among many other things... is one of the main reasons they've been so wrong up until this day.
    24 Oct 2013, 03:31 PM Reply Like
  • Esekla
    , contributor
    Comments (2276) | Send Message
     
    Product design is, without a doubt, what set Apple apart during their rise to the top. This is significant.
    24 Oct 2013, 03:03 PM Reply Like
  • fayrweather
    , contributor
    Comments (58) | Send Message
     
    Right On!

     

    I'd bet 100% of Tesla car owners are big on Apple, kind of funny.

     

    The cars rock, all I know. If anyone has not had a chance to visit and actual TSLA show room, I highly recommend it. I visited one the TSLA Showroom in DC, at Tyson's Corner, and become a stock buyer immediately. The cars are the real thing and the fact that BMW and Mercedes are upping their electric offerings should tell you something.
    25 Oct 2013, 02:58 AM Reply Like
  • Sellinpanic
    , contributor
    Comments (577) | Send Message
     
    Dear Naysayers of Tesla,

     

    In your speculative negative faces, Tesla & Elon know exactly how to execute their world class business plan and every move is more brilliant then the previous one. Tesla is bound to be one of the greatest companies in mankind's history. Remember that when you comment or write a negative article shorting or recommending to sell all positions in TSLA.
    24 Oct 2013, 03:12 PM Reply Like
  • Jeffry Chmielewski
    , contributor
    Comments (596) | Send Message
     
    Apparently nobody at Tesla checked to see how hiring an Apple Exec worked out for JC Penney.
    24 Oct 2013, 03:14 PM Reply Like
  • Sellinpanic
    , contributor
    Comments (577) | Send Message
     
    Is JC Penney a tech company? Think not...
    24 Oct 2013, 03:16 PM Reply Like
  • AlexiaEP
    , contributor
    Comments (1076) | Send Message
     
    Apparently, Mr. Chmielewski, you didn't check how it worked out for Tesla when they hired George Blankenship.
    24 Oct 2013, 03:51 PM Reply Like
  • King Rat
    , contributor
    Comments (564) | Send Message
     
    Be careful, anything you say that could in any way be construed as relating to Tesla or Elon Musk and not 100% positive will result in flames from fanbois who cannot afford their cars.

     

    The signal of perfectly priced stocks can be be ascertained by the emotion with which zealots cheer the pertaining company. Several other companies on Seeking Alpha's "Market Currents" with revenue similar or higher than Tesla reported earnings over the past 95 minutes and nary a comment about them. Yet when one executive joins Tesla the board fills with praise for the company and straw man arguments about naysayers.

     

    Tesla cars are nice cars if not out of my price range. However the stock is priced to ludicrosity. The time to get into stocks such as NFLX and TSLA was a year ago. Rather than cheering, many of you should consider looking for the next big investment opportunity because you're not going to get another 5-bagger in TSLA over the next year.
    24 Oct 2013, 05:38 PM Reply Like
  • AlexiaEP
    , contributor
    Comments (1076) | Send Message
     
    "Be careful, anything you say that could in any way be construed as relating to Tesla or Elon Musk and not 100% positive will result in flames from fanbois who cannot afford their cars."

     

    That's not actually what happened and most Tesla longs welcome thoughtful commentary even if they don't agree.

     

    What Mr. Chmielewski did was make a smart alec remark meant to show how clever he could be while taking a cheap shot at Tesla's new VP of Product Design. Unfortunately for Mr. Chmielewski, he spouted off before letting his brain fully engage and stepped in his own pile of do-do. That's called Karma and it happens when you're mean-spirited at heart or wish ill on others.
    25 Oct 2013, 01:05 AM Reply Like
  • joeinslw@gmail.com
    , contributor
    Comments (563) | Send Message
     
    OK shorts, get ready to loose them !
    24 Oct 2013, 03:42 PM Reply Like
  • imac007
    , contributor
    Comments (441) | Send Message
     
    Apple have hired away their own share of design oriented people. Most recently they hired the CEO of Burberry and earlier an acquisition away from YSL. The also hired the developer of the carbon fiber bicycle a while back and now we have the 5C cases. Design is a key element in user experience. Just go to the Burberry website and check out their flagship store in London.

     

    You will get the sense that Apple are not just bringing design to their products. Angela the CEO of Burberry was the highest paid executive in Britain last year at about $27M. You don't hire someone like her to supervise stores. The way she and her staff combined design and technology, at Burberry, to create a space you want to visit, expresses the essence of customer experience. Apple are an experience company. Every element of customer interaction with Apple or its products is subjected to design.
    24 Oct 2013, 03:46 PM Reply Like
  • Julian Acosta
    , contributor
    Comments (123) | Send Message
     
    I did not know she was the highest paid executive in the UK. Interesting and impressive. This must represent some big changes or ideas for the future of their retail stores.
    24 Oct 2013, 05:04 PM Reply Like
  • imac007
    , contributor
    Comments (441) | Send Message
     
    I think they are planning to reinvent retail. The evidence is piling up.
    1) multiple retail payments patents
    2) indoor navigation acquisitions
    3) iBeacon capacity in all currently apple mobile devices being sold
    4) training modules available for iBeacon development
    5) biometric patents for layered security
    6) Apple ID easily convertible to eBay type payment deployment
    7) undeployed 3D face recognition patent adds to security
    8) huge salary to Angela A. who launched Burberry's online store and flagship store

     

    Check out the Louvre deployment of iBeacons and look at the Burberry integration of technology. Add, pinpoint indoor positioning by combining their WifiSlam technology with iBeacon data and you have a comprehensive package. Saving retail money while creating a shopping experience that Amazon can't duplicate online. Making shopping something you look forward to rather than dread.
    An iPay experience where you literally walk in, scan an item, click "buy", pass your mobile device biometric security and walk out. No lineups, no fuss, no lost receipts.
    25 Oct 2013, 02:31 PM Reply Like
  • Buyamac
    , contributor
    Comment (1) | Send Message
     
    All for only $62,462 plus tax...
    24 Oct 2013, 04:29 PM Reply Like
  • User 6852571
    , contributor
    Comment (1) | Send Message
     
    When is the last time anyone drove a tablet? Vehicle design is much more complex than tablet design.
    24 Oct 2013, 04:29 PM Reply Like
  • marshgre
    , contributor
    Comments (476) | Send Message
     
    Perhaps he will be in charge of the dashboard UI.
    24 Oct 2013, 04:34 PM Reply Like
  • JPBark
    , contributor
    Comments (167) | Send Message
     
    He started with Ford
    24 Oct 2013, 04:37 PM Reply Like
  • AlexiaEP
    , contributor
    Comments (1076) | Send Message
     
    Yes, and if you knew anything about Doug Field, you'd know that originally he came from an auto background. So not only does he have the tech aspect down pat, he's also knows about cars. Thanks for playing.
    24 Oct 2013, 04:44 PM Reply Like
  • joe_dirt365
    , contributor
    Comments (91) | Send Message
     
    learn something new everyday. Go Tesla!
    25 Oct 2013, 11:18 AM Reply Like
  • Joe E Coyotee
    , contributor
    Comments (242) | Send Message
     
    Imagine if Apple and Tesla were to Merge, all of the sudden 20 billion in cash available to build 2 more Tesla Apple Factories and go Full throttle on Tesla's Goal to accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars. catalyzing change in the industry in fast forward mode.
    Sharing the factories to build all Apple products in house, bringing back 100% Apple manufacturing jobs back to the USA.
    I wonder if Apple shareholders would vote for or against.
    my Apple shares vote would be for it
    YES! I know I'm dreaming
    24 Oct 2013, 05:55 PM Reply Like
  • dennisg13
    , contributor
    Comments (129) | Send Message
     
    More like $100 billion in cash.
    24 Oct 2013, 10:23 PM Reply Like
  • Joe E Coyotee
    , contributor
    Comments (242) | Send Message
     
    http://bit.ly/17gdc8H
    Steve Jobs wanted to take on Detroit with iCar

     

    could this be the reason for bringing him in ?
    24 Oct 2013, 06:19 PM Reply Like
  • Glenway Fripp
    , contributor
    Comments (827) | Send Message
     
    Tesla ,just two days ago went with Google Chrome OS in their car so it looks like Apple is somewhat out of the loop. I hear a lot of Apple fans here making dismissive statements about Fields leaving. I will ignore you and say that Field Tesla looks like a good fit! He got his degree in mechanical engineering not electrical and he has always wanted to build cars! Tesla seems headed more toward Google car than to iCar. Unless I hear of any concrete reason why field sucks than I will have to assume this is Apples loss.

     

    http://engt.co/18hsztw

     

    Or this might scare you:

     

    http://bit.ly/18hszty
    24 Oct 2013, 10:03 PM Reply Like
  • David King
    , contributor
    Comments (62) | Send Message
     
    I agree with you half way. I love all Apple, but really no one outside of Apple's upper management knows if this is good, bad, or insignificant. So I agree that people should not say who cares, but you should also not assume it's Apple's loss. I'm sure they had a chance to financially persuade him to stay, and maybe they chose not to. Maybe they feel that they have someone better for the position. Nobody on this post, including you and I, really know.
    26 Oct 2013, 12:11 PM Reply Like
  • Glenway Fripp
    , contributor
    Comments (827) | Send Message
     
    I suppose you are right. I tend toward the melodramatic! :-)
    27 Oct 2013, 03:36 PM Reply Like
  • surferbroadband
    , contributor
    Comments (951) | Send Message
     
    Tesla has made some bad moves. They started the 40Kw as the base for the Model S. Then had to change, when they say only 4% of customers wanted the 40Kw version.

     

    So even though I support Tesla and generally am positive about what they do, they do make mistakes. However they don't make big mistakes. And, they fix the problems when they come around.

     

    We all make mistakes and Elon Musk is human. But like a great leader, he changes course when needed and moves on.

     

    The story about Field leaving Apple, is more about Apple now about to implode because, the great leader at Apple( Steve Jobs ) has gone to his maker. Apple lacks leadership. Tesla Motors still has leadership.
    25 Oct 2013, 01:50 AM Reply Like
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