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Coca-Cola breaks out some new innovation

  • Coca-Cola (KO +1.7%) was pretty busy at the National Association of Convenience Stores conference in Atlanta last week, unveiling 20 new products which the company hopes can spark growth.
  • The biggest bets Coca-Cola appears to be making are with liquid water enhancers and cold-activated soda cans.
  • The end game for the company is to boost volume growth in key categories as it seeks to reduce its reliance on sugary drinks.
Comments (15)
  • berloe
    , contributor
    Comments (1575) | Send Message
     
    What is a "cold activated can"?
    28 Oct 2013, 02:52 PM Reply Like
  • nickj83
    , contributor
    Comments (4) | Send Message
     
    I'm sure it will be like what Coors light did where the can turns a certain color to let you know that it's cold.
    28 Oct 2013, 04:17 PM Reply Like
  • Studying_The_Game
    , contributor
    Comments (58) | Send Message
     
    I fear it may be the Coors Light gimmick? If it is, that is bad.
    28 Oct 2013, 03:02 PM Reply Like
  • Kathy l
    , contributor
    Comments (146) | Send Message
     
    Studying, Why is it bad?
    28 Oct 2013, 04:36 PM Reply Like
  • Studying_The_Game
    , contributor
    Comments (58) | Send Message
     
    Because it's gimmicky, copied from others, and shows a lack of ingenuity or originality. Would you be anymore enticed to buy a can if it told you when it was cold? The only market that could sensibly benefit is the quadriplegic market who can't touch or feel the can themselves. Something tells me that's not a huge market.
    28 Oct 2013, 05:41 PM Reply Like
  • nickkoto
    , contributor
    Comments (60) | Send Message
     
    "Like offerings from Coors and Hiball, the can features graphics that change in color depending on the temperature of the package."
    28 Oct 2013, 03:18 PM Reply Like
  • Chris Mullen
    , contributor
    Comments (17) | Send Message
     
    I know Coke is a solid stock, but at this point, I wouldn't touch the stock any more than I would drink their soda. I certainly hope they can somehow transform their company into a more socially responsible entity.
    28 Oct 2013, 07:49 PM Reply Like
  • chopchop0
    , contributor
    Comments (3131) | Send Message
     
    Ko trying to diversify away from coke is like Philip Morris trying to diversify away from cigarettes lol. This is an existential issue for ko. Good luck to ko investors
    28 Oct 2013, 08:15 PM Reply Like
  • Kathy l
    , contributor
    Comments (146) | Send Message
     
    chopchop0, I agree. I enjoy a coke now and then, not everyday.
    I am very health aware. Moderation in all things which is a problem for some people. As a child, we had about 4 oz at birthday parties about 6 times a year. Coke tastes best very cold, and the temp signal
    is an appropriate way to market their idea. The KO company makes
    all kinds of other drinks and products. Warren Buffet has not
    sold any of his billions of KO stock.
    28 Oct 2013, 08:26 PM Reply Like
  • JMajoris
    , contributor
    Comments (647) | Send Message
     
    Probably because his YOC is about 40%....would you sell if you were getting 40% interest on your money? Selling and buying are not related....

     

    <<Warren Buffet has not sold any of his billions of KO stock.>>
    28 Oct 2013, 09:23 PM Reply Like
  • Elevator Music
    , contributor
    Comments (28) | Send Message
     
    Altria and Philip Morris get a significant portion of their profits from wine and spirit sales. Why is diversification bad?
    29 Oct 2013, 03:36 AM Reply Like
  • chopchop0
    , contributor
    Comments (3131) | Send Message
     
    If by "significant" you mean <10% of revenues, then you're right. Doesn't sound "significant" to me though

     

    http://bit.ly/1amlTRi

     

    "Over 90% of Altria’s revenue is generated by cigarettes. This segment, which includes Marlboro, Virginia Slims and Benson & Hedges, slightly grew its top line from $21.44 billion in 2009 to $22.22 billion in 2012."

     

    "Altria’s wine and beer segment, which includes Ste. Michelle Wine Estates and its 28.7% stake in SABMiller, grew 39.2% over the past three years, from $403 million to $561 million. Even though its footprint remains small, its continued growth is promising, since it can be used to offset unexpected losses at other segments."

     

    If you want a significant wine and spirits play, go with STZ, BEAM, DEO etc
    29 Oct 2013, 08:33 AM Reply Like
  • Walter P. Chrysler
    , contributor
    Comments (300) | Send Message
     
    i think this is a big deal and think it's a good move. the horrific health effects of corn sugar (high fructose corn syrup) have been proven beyond all doubt. the brain consumes 25% of all energy...it needs all the health drinks you can give it and so does the rest of your body.
    28 Oct 2013, 09:03 PM Reply Like
  • cyborg1939
    , contributor
    Comments (116) | Send Message
     
    America is lost. When a company can put water in a bottle and add some "enhancers " and the public transfers their hard-earned pay for this, one might have the epiphany that we are a sick society. One on the way out. Learn Chinese asap is advised.

     

    Cyborg
    29 Oct 2013, 01:38 AM Reply Like
  • Aristotle2k
    , contributor
    Comments (180) | Send Message
     
    Or maybe different people like different stuff? Go figure.
    29 Oct 2013, 02:18 PM Reply Like
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