Could Count Chocula mount a comeback?

General Mills (GIS +0.5%) is selling all five of its iconic monster cereals this month with the original packaging look of the once-popular brands.

Monster brands Count Chocula, Franken Berry, Boo Berry, Fruit Brute, and Fruity Yummy Mummy aren't light on the sugar and contain a who's who of questionable preservatives.

The trial run is interesting because recent cereal trends show it's not just kids clamoring for sugary cereal amid overall tepid cereal demand. Execs with General Mills conveyed some sense of surprise recently that more than half of all Lucky Charms consumers are adults.

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Comments (1)
  • jrepasch
    , contributor
    Comments (2969) | Send Message
    Like the stock, not the cereal.


    29 Oct 2013, 06:46 PM Reply Like
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