Lawsuit aims to protect Jack Daniel's brand

|By:, SA News Editor

Brown-Forman (BF.B, BF.A) launches legal action through a subsidiary against a Tennessee firm it says uses labeling and a bottle size too similar to that used by the Jack Daniel's brand.

The lawsuit seek the removal of the product from the market until changes are made.

The Jack Daniel's brand has become a global juggernaut over the last few years.