- Burger King (BKW -0.2%) plans to bring back the "Big King" sandwich with a Big Mac-like middle bun.
- Restaurant industry analysts say the fast-food operator has been subtly altering its menu to more closely resemble McDonald's (MCD) with one exception being that it now offers a healthier french fries alternative (Satisfries).
- A store upgrade initiative by Burger King to cut the perception that McDonald's is ahead of it in look and comfort is still a work in progress.
- Though McDonald's hasn't seen spectacular growth in the U.S this year, it has outperformed Burger King the last two quarters in terms of comp sales.
Burger King starting to look more like McDonald's
Nov 5 2013, 10:06 ET