Burger King starting to look more like McDonald's

|By:, SA News Editor

Burger King (BKW -0.2%) plans to bring back the "Big King" sandwich with a Big Mac-like middle bun.

Restaurant industry analysts say the fast-food operator has been subtly altering its menu to more closely resemble McDonald's (MCD) with one exception being that it now offers a healthier french fries alternative (Satisfries).

A store upgrade initiative by Burger King to cut the perception that McDonald's is ahead of it in look and comfort is still a work in progress.

Though McDonald's hasn't seen spectacular growth in the U.S this year, it has outperformed Burger King the last two quarters in terms of comp sales.