Burger King starting to look more like McDonald's


Burger King (BKW -0.2%) plans to bring back the "Big King" sandwich with a Big Mac-like middle bun.

Restaurant industry analysts say the fast-food operator has been subtly altering its menu to more closely resemble McDonald's (MCD) with one exception being that it now offers a healthier french fries alternative (Satisfries).

A store upgrade initiative by Burger King to cut the perception that McDonald's is ahead of it in look and comfort is still a work in progress.

Though McDonald's hasn't seen spectacular growth in the U.S this year, it has outperformed Burger King the last two quarters in terms of comp sales.

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Comments (2)
  • ralph111
    , contributor
    Comments (254) | Send Message
     
    comparing tastse of fish or chicken sandwiches in my opinion bk wins but at the end of the day deep fat fried food is not healthy no matter the taste
    5 Nov 2013, 10:38 AM Reply Like
  • chopchop0
    , contributor
    Comments (5199) | Send Message
     
    "Though McDonald's hasn't seen spectacular growth in the U.S this year, it has outperformed Burger King the last two quarters in terms of comp sales."

     

    I guess people want the real deal rather than the copycat.
    5 Nov 2013, 12:22 PM Reply Like
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