Intel launching embedded products division

|About: Intel Corporation (INTC)|By:, SA News Editor

Intel's (INTC) new division, called the Internet of Things Solutions Group, will (like the core Architecture Group) report directly to CEO Brian Krzanich.

The division is being formed a month after Intel launched a low-power Atom CPU (the E3800) meant for embedded devices, and provided details about its tiny/ultra-low-power Quark CPU for wearable/embedded devices (begins shipping in Q1 2014), and also outlined plans to provide hardware/software reference designs for gateway systems meant to provide connectivity from legacy industrial/infrastructure systems.

While ASPs for embedded/wearable CPUs are bound to be lower than those for CPUs, the volumes could be huge. While estimates differ plenty on how many Internet-connected embedded devices will ship over the next decade, they generally run well into the tens of billions.

Intel is bound to face strong competition in this space from ARM (ARMH), whose low-power CPU cores are already found in billions of embedded devices (Internet-connected or otherwise).