Tesla Motors (TSLA +1.5%) plans to unveil its luxury SUV crossover Model X tonight in its L.A....

|About: Tesla Motors (TSLA)|By:, SA News Editor

Tesla Motors (TSLA +1.5%) plans to unveil its luxury SUV crossover Model X tonight in its L.A. design studio. Whether or not the new model scores a hit with consumers, Edmunds editor John O'Dell questions the automaker's long term success as a producer of only electric vehicles. He notes that to succeed Tesla will have to "become a permanent partner of someone else or part of someone else — the electric car arm of XYZ — or it's going to have to find a market selling its expertise."