Media giants eye 4K Ultra HD

|By:, SA News Editor

DirecTV (DTV -1.3%) CEO Mike White thinks the rollout of 4K Ultra HD will have a material impact on the company's performance within three years.

The company is ensuring it will have the capacity to handle 4K demand as it launches new satellites.

Potential early adopters also include Netflix (NFLX -1.6%) and Comcast (CMCSA -0.1%) which have both said they would develop programming in 4K. The catch could be if consumers will be driven to new buy 4K Ultra HD TVs in droves. Remember how much-hyped 3D played out.