Seeking Alpha

Gap and L Brands: Nice month, but will it last?

  • Some retail analysts aren't getting giddy about the powerful sales reports turned in by Gap and L Brands.
  • Though management of both firms pushed the right levers to cut costs and drive sales with promotions, the gambit could run its course with underlying sales trends weak, warn skeptics.
  • The other side of the argument is that Gap and L Brands won market share at the expense of downtrodden mall rivals that failed to see their promotions click. The pair are also well-positioned to take advantage of the trend toward e-commerce shopping in apparel.
  • Related stocks: AAP, AEO, ANF, JCP, JNY, JWN, KSS, LTD, M, URBN, PSUN, BKE, WTSL, GPS.
Comments (0)
Be the first to comment
DJIA (DIA) S&P 500 (SPY)