- Some retail analysts aren't getting giddy about the powerful sales reports turned in by Gap and L Brands.
- Though management of both firms pushed the right levers to cut costs and drive sales with promotions, the gambit could run its course with underlying sales trends weak, warn skeptics.
- The other side of the argument is that Gap and L Brands won market share at the expense of downtrodden mall rivals that failed to see their promotions click. The pair are also well-positioned to take advantage of the trend toward e-commerce shopping in apparel.
- Related stocks: AAP, AEO, ANF, JCP, JNY, JWN, KSS, LTD, M, URBN, PSUN, BKE, WTSL, GPS.
Gap and L Brands: Nice month, but will it last?
Nov 8 2013, 11:12 ET