EnGadget: Panasonic to price 4K Toughpad tablet at $5,999

Panasonic's (PCRFY -0.7%) 4K Toughpad tablet will sell for a whopping $5,999 starting next year, EnGadget reports.

The device, aimed at "video production, architecture, design, photography and healthcare" professionals, sports a 20", 3,840x2560 pixel ultra hi-def LCD display, packs an Intel Core i5 CPU, lives on battery for a mere 2 hours, and weighs 5.3 lbs. It can reportedly withstand a fall from more than 2 feet.

Labeling the price tag "premium" is an understatement, given the iPad Air and Surface Pro 2's $499 and $899 respective price points. However, the niche strategy may benefit from buyers who expense the tablet to their employers. In a market glutted with low- to mid-tier offerings, Panasonic's Toughpad has some chance of carving out its own tier.

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Comments (3)
  • Nitin B. Sharma
    , contributor
    Comments (218) | Send Message
    To Panasonic:


    I will say this as politely as I can - what a terrible strategy.


    (a) You don't have a brand name
    (b) Apple products have been the dream of designers for the last TWO decades - even before they became mainstream
    (c) And if you think, you can break the mold by pricing it at 10x the iPad price, and 2x the high-end iMac price, you are probably based out of US (ah, you are)
    (d) Have you looked at your competition - Mac Pro? Absolute beauty and cheaper
    (e) Lastly, what made you think that dropping from 2 feet is absolutely the most premium requirement by these designers you are targeting? Would love to see the stats and underlying market research when in the focus group, this particular feature popped up as top notch.


    Get serious.


    Best, Nitin
    8 Nov 2013, 03:56 PM Reply Like
  • samuel_liu
    , contributor
    Comments (2753) | Send Message
    How many years has Panasonic been at it trying to carve out its Toughbook line as a line of computers(, etc. now) worth paying a premium?


    Longer than LENOVO took in figuring out how to earn money from its IBM PC acquisition!
    8 Nov 2013, 04:00 PM Reply Like
  • JMstocks75
    , contributor
    Comments (249) | Send Message
    major fail, for that price you can buy 10 airbooks or ipad if one breaks,cheaper to buy another, major fail
    10 Nov 2013, 10:23 AM Reply Like
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