- Intel (INTC) has acquired Kno, a creator and seller of digital textbooks that can be viewed through mobile, Web, and Windows apps. Terms are undisclosed; with Kno having raised $73M to date, odds are the price tag is in nine figures.
- Kno's platform allows publishers to convert standard digital textbooks into interactive titles sporting features such as flash cards, quizzes, and embedded instructional videos, as well as a dashboard that keeps track of reading activity. Intel points out Kno, which competes with Amazon, Apple, and Google's e-textbook offerings, offers 225K titles via 75 publishers.
- Though acquiring a digital textbook seller is off the beaten path for Intel, the chip giant does sell home-grown tablets and notebooks meant for the education market, as well as an education-focused software suite.
- Moreover, Intel hasn't been shy about making software/services acquisitions it thinks can help drive demand for its CPUs. And Kno might indirectly help the company in a market (tablet processors) where it needs to play catch-up.
- Kno is yet another e-textbook rival for online textbook rental leader Chegg (CHGG), which is set to go public in the upcoming week at a relatively modest valuation.
Intel acquires interactive textbook startup Kno
Nov 9 2013, 09:31 ET