Is McDonald's trying too hard to be Starbucks?

|About: McDonald's Corporation (MCD)|By:, SA News Editor

McDonald's (MCD -0.1%) holds an investor meeting this week with some restaurants analysts expecting a "coffee war" to be declared against Dunkin Brands' and Starbucks in a bid to grab more market share.

Though following the premium coffee path of Starbucks looks enticing, Hedgeye's Howard Penney speculates it could be backfiring for Mickey D's.

The company has become too distracted in stores and in the boardroom with coffee ambitions and strayed from its core burger-and-fries competencies, he postulates.