- Green Mountain Coffee Roasters (GMCR) slips in early trading after OTR Global notes the company lost K-Cup share.It's not the first time market share has slipped for GMCR and it won't be the last time supporters point out the overall K-Cup market is still growing briskly.
- The company is also reported to have delayed the release of Campbell Soup (CPB) K-Cups under a partnership which has been met with as much derision as optimism from industry watchers.
- GMCR -3.5% premarket.
Green Mountain Coffee Roasters lower on K-Cup news
Nov 13 2013, 09:13 ET