Is Macy's the exception or the rule?

|About: Macy's Inc. (M)|By:, SA News Editor

A powerhouse quarter and Q4 confidence from Macy' (M +7.9%) is providing a lift to the entire department store sector.

Though the performance of Macy's seemed to be a direct result of strategic moves by management with its omnichannel initiatives and licensing partnerships, investors are assuming that the chill over retail has defrosted slightly. At least a few retail analysts warn that the Macy's recipe of giving away some margin with promotional activity to add comp growth won't go so smoothly for peers.

Advancers: Dillard's (DDS) +3.5%, Bon-Ton Stores (BONT) +3.3%, Kohl's (KSS) +1.5%, J.C. Penney (JCP) +1.0%, Nordstrom (JWN) +2.6%.

Even the S&P Retail ETF (XRT) is feeling the Macy's Effect - adding 0.5% on a down market day.