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Sony higher on Morgan Stanley upgrade; early PS4 reviews positive

  • Morgan Stanley has upped Sony (SNE +3.3%) to Overweight ahead of tomorrow's U.S. PlayStation 4 launch. Shares are now up 11% on the week, thanks in large part to growing expectations the PS4's lower price and gaming focus will allow Sony to take the home console crown back from Microsoft.
  • Initial reviews and first takes for the PS4 have been decent. Polygon, Joystiq, and Kotaku all heap praise on the console's DualShock 4 controller; Polygon calls it "the best controller Sony has ever made," but wishes its battery life was better. Time states the PS4 "exudes refinement," and is "a system that feels multipurpose-built and confidently purposeful." The Verge calls the first PS4 games it has played "nothing if not absolutely gorgeous."
  • Sony's revamped software/UI gets mixed reviews. The console's social sharing features, dynamic menus, and improved PlayStation Store layout are well-liked, but its complex menus aren't. However, an improved PlayStation Network is deemed much more competitive with Xbox Live.
  • Previous: Sony expands game distribution, comfortable with PS4 estimates
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