CVSL to continue pursuit of Blyth

|By:, SA News Editor

CVSL (CVSL -13.3%) investment committee chairman John Rochon, Jr. said that he continues to believe a merger of CVSL and Blyth (BTH -2.5%) is in the best interests of both companies' shareholders. "We will amplify our proposal to Blyth in due course ... Based on Blyth's board's initial comments, it is not clear to us that they have a full understanding of our proposal," he said.

Blyth's board rejected CVSL's $16.75/share takeover proposal earlier today, citing a number of concerns relating to the debt/equity-based financing of the proposed transaction.