Speed and service a new focus at McDonald's

The most interesting part of the strategic vision that McDonald's (MCD) unveiled last week at an investor meeting concerns a heightened focus on speeding up service to customers, according to Restaurant Finance Monitor.

The restaurant operator plans to invest in kitchen improvements in 2014 after a hot pace of product innovation created service issues which execs admit have hurt top-line results.

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Comments (4)
  • AnAvgJoe
    , contributor
    Comments (508) | Send Message
    If you don't come into the store or drive thru already knowing what you want, the extensive menu will blow your cerebral cortex as you attempt to mentally sort out your options and order. This will, in turn, cause further delay as your damaged brain struggles to figure out if you need to order at speaker A or speaker B because they don't tell you which.


    Long MCD but think there's room for improvement
    18 Nov 2013, 11:49 AM Reply Like
  • Melleecat65
    , contributor
    Comments (10) | Send Message
    I gave up on McDonalds and dumped my stock!
    18 Nov 2013, 01:31 PM Reply Like
  • California Dividend Bull
    , contributor
    Comments (209) | Send Message
    I love my stock but we're kinda avoiding the restaurants recently. Last week I had to wait a full 10 minutes to get my two McRibs, a current prime product. And the restaurant was half empty around lunch time. Even getting a cup of coffee and a hash brown in the morning can take up to five minutes. This is just insane for someone who claims to have invented the "fast food" industry.


    I back AvgJoe's concern about the size of the menu. But to be fair, I have this problem at most of these food joints these days. There's just too much in the offering and most listings above the counter are too small and too fuzzy to find the prices, sizes and the like. That's something they should improve especially with older people in the target patronage...
    18 Nov 2013, 04:07 PM Reply Like
  • slam stocks
    , contributor
    Comments (1452) | Send Message
    Approx. 80% of the locations are franchised, so the service and quality will always be a concern. Yet, MCD is likely the best run franchise and not too worried about the service. Long on the stock.
    18 Nov 2013, 08:21 PM Reply Like
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