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Speed and service a new focus at McDonald's

Nov. 18, 2013 8:37 AM ETMcDonald's Corporation (MCD) StockMCDBy: Clark Schultz, SA News Editor4 Comments
  • The most interesting part of the strategic vision that McDonald's (NYSE:MCD) unveiled last week at an investor meeting concerns a heightened focus on speeding up service to customers, according to Restaurant Finance Monitor.
  • The restaurant operator plans to invest in kitchen improvements in 2014 after a hot pace of product innovation created service issues which execs admit have hurt top-line results.

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