As Netflix (NFLX) debuts its first original series and YouTube (GOOG) significantly expands its...

|By:, SA News Editor

As Netflix (NFLX) debuts its first original series and YouTube (GOOG) significantly expands its professional offerings, Amazon (AMZN) has apparently decided it wants in on the action: job postings (I, II) on the company's site indicate it's looking for creative execs to develop video content for Amazon Studios. The big question: when do such initiatives go from being mere nuisances to Hollywood studios to legitimate threats?