Apple confirms PrimeSense deal; price tag reportedly ~$360M

A week after multiple reports emerged of advanced buyout talks, Apple (AAPL) has confirmed the acquisition of Israeli motion sensor tech developer PrimeSense. AllThingsD reports the price tag is ~$360M.

PrimeSense's motion-sensing chips, software, and IP powered the original Xbox Kinect (but not its successor), and could potentially be used in future Apple living room and mobile hardware. True to form, Apple is staying tight-lipped about its specific plans for the startup's products.

Over the last two years, Apple has stepped up the pace at which it's buying component vendors. In addition to PrimeSense, the company has acquired flash controller chip vendor Anobit (bought for a reported $500M), fingerprint sensor developer AuthenTec (bought for $356M and used to create the iPhone 5S' fingerprint sensor), and low-power Bluetooth chipmaker Passif Semi (bought for an unknown sum).

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Comments (3)
  • samitch
    , contributor
    Comments (24) | Send Message
    News flash ... Apple is so smart with their acquisitions, and the idiots
    that do not get their strategy are going to loose a ton of money shorting this great stock ... Apple will be north of 1,000/ share sooner
    than later. Stay strong longs, you will be rewarded greatly !
    25 Nov 2013, 01:01 AM Reply Like
  • 2puttwo
    , contributor
    Comments (655) | Send Message
    Very well said, samitch. I kind of concur, idiots or analysis, and strategy really don't mix. Idiots and analysis do, but analysis and strategists are sort of opposites. I hope your right on with your call. I'm thinking it's going to start climbing soon. My spies are confirming that the mini is keeping up with the high demand. Tim nailed this one - it's really going to be an iPad Christmas.
    25 Nov 2013, 01:43 AM Reply Like
  • diaboliqueguan
    , contributor
    Comments (851) | Send Message
    Great to read such positive and enthusiastic feedbacks on AAPL's future. While many analysts concentrate on the smartphone-pie and units sold, they are too short sighted to think a bit futher as to what else Tim Cook and team have in store. To maintain the quality and reputation of a brand isnt an easy task. It is easy to for many brands to copy and paste, put it on the shelves, like H&M and Samesung, Xiao Mi.
    25 Nov 2013, 04:17 AM Reply Like
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