Yahoo makes Couric deal official

Starting in early 2014, Katie Couric will join Yahoo (YHOO -0.6%) as the company's Global Anchor. She'll handle features appearing on Yahoo's homepage, and "lead a growing team of correspondents at Yahoo News who will cover the world’s most interesting stories and newsmakers."

Though Couric will no longer work as an ABC News special correspondent, she'll continue to host her syndicated TV show, Katie, for the broadcast network. Kara Swisher reports Couric's Yahoo material might still appear on ABC News, which has a content partnership with the Web giant.

In a sense, the deal is the polar opposite of the Tumblr acquisition. Whereas Tumblr offers large volumes of user-generated content and depends heavily on younger Web/mobile users for traffic, the Couric deal will bring Yahoo a relatively small volume of professional content from a media stalwart who's very popular with older TV viewers.

Previous: Yahoo reportedly landing Couric for online show

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Comments (10)
  • wyostocks
    , contributor
    Comments (9115) | Send Message
    All this hoopla over nothing.
    25 Nov 2013, 12:26 PM Reply Like
  • Bosco_pcs
    , contributor
    Comments (89) | Send Message
    This is actually a brilliant move to cover all basis. By having Ms Couric at one end and Tumblr at the other $YHOO covers a lot of demographics and sourcing. And the partnerships with ABC and CNBC etc make it multi-channel, without having all the eggs in one basket
    25 Nov 2013, 12:34 PM Reply Like
  • King Rat
    , contributor
    Comments (1833) | Send Message
    My aging grandmother was the only person I knew who watched a show with Katie Couric in it and she stopped watching because of Couric.
    Yes, Katie Couric has a lot of mind share, but no, she does not have a lot of heart share.
    25 Nov 2013, 12:59 PM Reply Like
  • Bosco_pcs
    , contributor
    Comments (89) | Send Message
    Don't laugh, kids can't send their geriatric folks to a dilapidated old folks homes just yet because the boomers have plenty of purchasing power. People hit $FB because it has lost some teen audience but just who are signing for car loans and buying houses with cash anyway
    25 Nov 2013, 03:19 PM Reply Like
  • deercreekvols
    , contributor
    Comments (9725) | Send Message
    Dan Rather is the next Yahoo heard it here first...
    25 Nov 2013, 01:34 PM Reply Like
  • jjmc2001
    , contributor
    Comments (1358) | Send Message
    Now they need Larry King to cover the upper end of the age spectrum.
    25 Nov 2013, 03:23 PM Reply Like
  • User 16851542
    , contributor
    Comments (2) | Send Message
    Yahoo has made many stupid moves. Again they do a stupid thing by adding an idiot to their management team. Couric is a smiling empty headed person who belongs on the morning housewives feel good show. It will be hard for her to giggle her way to something of value. No wonder the stock price of Yahoo goes nowhere.
    25 Nov 2013, 03:24 PM Reply Like
  • SoCalNative+(RIP)
    , contributor
    Comments (651) | Send Message
    What a relief. I was wondering where Couric was going. Whew! Now I know.
    25 Nov 2013, 03:40 PM Reply Like
  • 5th Street Research
    , contributor
    Comments (5) | Send Message
    Doesn't feel like a great fit for her at Yahoo
    25 Nov 2013, 06:05 PM Reply Like
  • eager1
    , contributor
    Comments (179) | Send Message
    It is beginning to appear that Yahoo is just buying whatever looks shiny and glitters in the press. No real battle plan. Are we going to have a serious news show? Not likely with Katie. She just reads the telepromptor and the news she reads is all very liberal whereas most of the USA is conservative. Yahoo will never realize that living in SF. I am long but mostly because of Alibaba. We need a leader with guidance and a plan.
    6 Dec 2013, 05:26 PM Reply Like
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