Dividend ETFs battle for inflows

|By:, SA News Editor

In the battle for investor dollars among dividend ETFs, Vanguard's Dividend Appreciation ETF (VIG) has soared past iShares' Select Dividend ETF (DVY) and SSgA's SPDR S&P Dividend ETF (SDY) on both an absolute basis and a s a percentage of AUM.

From May: Vanguard lowers fees on  VIG

The lesser-known Global X SuperDividend ETF (SDIV) has nearly doubled its AUM this year and - at less than 3 years old - is knocking on the door of $1B in assets despite inconsistent performance. Investors desire for income is certainly a boost as is the fund's equal-weighting approach and monthly payout - which fluctuated wildly in 2012, but has settled into a tight range this year.

Dividend ETFs: DVY, VIG, SDY, VYM, HDV, SCHD, SYLD, KBWD, DES, PEY, SPHD, DHS, DIV, DLN, DTD, DGRW, FDL, DON, PFM, FVD, NOBL, SDYL, DVYL, DNL, DGRS, DGRE, RDIV, QDF, QDEF, EMDG, QDYN