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Starbucks (SBUX), Comcast (CMCSA), Home Depot (HD), Ford (F), PepsiCo (PEP), and JetBlue (JBLU)...

Starbucks (SBUX), Comcast (CMCSA), Home Depot (HD), Ford (F), PepsiCo (PEP), and JetBlue (JBLU) turn to Twitter to help customers and extinguish PR fires. "There’s a rapid-fire element to Twitter that causes conversations to go viral when something bad happens... Companies that have a Twitter account are prepared."
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