Starbucks (SBUX), Comcast (CMCSA), Home Depot (HD), Ford (F), PepsiCo (PEP), and JetBlue (JBLU)...

|About: Starbucks Corporation (SBUX)|By:, SA News Editor

Starbucks (SBUX), Comcast (CMCSA), Home Depot (HD), Ford (F), PepsiCo (PEP), and JetBlue (JBLU) turn to Twitter to help customers and extinguish PR fires. "There’s a rapid-fire element to Twitter that causes conversations to go viral when something bad happens... Companies that have a Twitter account are prepared."