- In the company's latest move to leverage its status as a second screen for millions of TV viewers, Twitter (TWTR) has begun surveying its users about their recent TV viewing activity, presumbaly with the goal of improving ad targeting.
- The survey effort comes shortly after Twitter launched a "TV conversion targeting" product that lets advertisers deliver Promoted Tweets to users discussing a particular show.
- The company asserts customer acquisition costs are 35% lower "when Promoted Tweets are run alongside TV ads, as opposed to TV ads alone." But as many observers point out, TV ad buys are completely optional.
- Earlier this year, Twitter launched a TV ad targeting product more directly tied to TV campaigns. The company also launched Amplify, a platform that allows broadcasters and content owners to promote tweets with embedded video clips (ads included) that are linked to TV broadcasts. Partners include CBS, the MLB, the NFL, Conde Nast, and the Discovery channel.
Twitter makes all-out push for TV ad dollars
From other sites
at CNBC.com (Fri, 9:46AM)
at CNBC.com (Tue, 1:21PM)
at CNBC.com (Mon, 7:20PM)
at CNBC.com (Mon, 4:53PM)
Video at CNBC.com (Mon, 11:58AM)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs