As has become an American tradition as ensconced as the Thanksgiving turkey, shoppers formed long queues in front of retail stores yesterday, with some even camping out, ahead of the doors opening for the Black Friday sales, which once again began on a Thursday.
The National Retail Federation has forecast that up to 140M consumers will go shopping over the long weekend, up a bit from 139.4M last year. IBISWorld has projected that total sales through Cyber Monday will rise 2.2% to $40.5B.
Mobile traffic increased over 31% yesterday as smartphones accounted for more than 23% of all Internet traffic. By 6 pm, online sales were up 10% over last year.
To keep the crowds calm, Wal-Mart (WMT) handed out wristbands, Best Buy (BBY) used a ticketing system, and Target (TGT) had security staff ride segways in the parking lots to increase their visibility.