Seeking Alpha

Nike and runners a match made in heaven, technophiles next?

  • Nike's (NKE +0.2%) early lead in wearable tech devices could get another boost as reviews for the Fuelband SE continue to rave on.
  • Engadget and other tech sites say an improved battery and new features make it a worthwhile upgrade over earlier versions. A nice round of endorsements in front of the key holiday shopping season.
  • Though the product is perceived as focused at tracking runners, Nike is trying to broaden out the appeal to consumers by including health monitoring and a wider social aspect.
  • What to watch: Products from Apple, Samsung, Sony, and even Google Glass to a degree will eventually challenge the loyalty of consumers to stay tied to the Nike+ ecosystem as they evolve to offer features similar to those of the FuelBand. Nike's rock-solid brand rapport with consumers could be tested as they pick their sole wearable tech device.
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