- Nike's (NKE +0.2%) early lead in wearable tech devices could get another boost as reviews for the Fuelband SE continue to rave on.
- Engadget and other tech sites say an improved battery and new features make it a worthwhile upgrade over earlier versions. A nice round of endorsements in front of the key holiday shopping season.
- Though the product is perceived as focused at tracking runners, Nike is trying to broaden out the appeal to consumers by including health monitoring and a wider social aspect.
- What to watch: Products from Apple, Samsung, Sony, and even Google Glass to a degree will eventually challenge the loyalty of consumers to stay tied to the Nike+ ecosystem as they evolve to offer features similar to those of the FuelBand. Nike's rock-solid brand rapport with consumers could be tested as they pick their sole wearable tech device.