Nike's (NKE +0.2%) early lead in wearable tech devices could get another boost as reviews for the Fuelband SE continue to rave on.
Engadget and other tech sites say an improved battery and new features make it a worthwhile upgrade over earlier versions. A nice round of endorsements in front of the key holiday shopping season.
Though the product is perceived as focused at tracking runners, Nike is trying to broaden out the appeal to consumers by including health monitoring and a wider social aspect.
What to watch: Products from Apple, Samsung, Sony, and even Google Glass to a degree will eventually challenge the loyalty of consumers to stay tied to the Nike+ ecosystem as they evolve to offer features similar to those of the FuelBand. Nike's rock-solid brand rapport with consumers could be tested as they pick their sole wearable tech device.