Thanksgiving and Black Friday sales at brick-and-mortar stores rose 2.3% on year to $12.3B, ShopperTrak estimates.
The research firm reiterates its forecast that sales for the whole of the holiday season will increase 2.4%, the weakest growth since 2009.
Foot traffic for both days grew 2.8% to over 1.07B store visits.
Online sales +20% on Thanksgiving and +19% on Black Friday, says IBM.
Mobile traffic accounted for almost 40% of all online visits on Friday. Mobile sales rose to 26% of total online sales on Thursday and were around 22% on Friday.
Increased store openings on Thanksgiving seem to have eaten into sales on Black Friday, while online transactions again took business away from physical purchases.
Anecdotal evidence suggests that consumers came with plans of what they wanted to buy, with the result that there was much less impulse shopping. (PR)
More on Thanksgiving Black Friday sales.