- SouFun Financial Services Channel, a platform meant to provide "third party financial products and services" to Chinese home buyers and agents using SouFun's (SFUN +8.2%) site, will launch on Dec. 16. (PR)
- SouFun says it's "working with qualified financial institutions to launch joint financial products" tailored to its users' needs, and will eventually "develop its own financial products," provided regulators sign off.
- The company has 15M+ registered "home buying members" and 500K+ certified active agents to promote financial services to.
- SouFun is close to its all-time high of $71.62. Peer E-House (EJ +6.1%) is also up sharply.