Grainger divests direct marketing ops Gempler's, Ben Meadows, and AW Direct

Grainger (GWW +0.6%) divests its Gempler's, Ben Meadows, and AW Direct brands. Terms were undisclosed.

The ops fell under the umbrella of the Specialty Brands portfolio, and represent an estimated $90M in revenue in 2013. The company does not expect the divestment to have a material impact on EPS.

The deal "completes the realignment of the Specialty Brands portfolio." Grainger had previously determined that the 3 direct marketing brands fall outside of the company's long-term focus.

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