- Dow Chemical (DOW +2.3%) CEO Andrew Liveris says the company might consider changing its name, dropping "Chemical" as part of its shift away from low-margin commodity chemicals, such as chlorine used in cleaning products, to focus on higher-value businesses including agricultural seeds and packaging materials.
- Liveris says the restructured business would be linked by "chemistry rather than chemicals," noting it had focused recent marketing efforts - such as sponsorship of last year's summer Olympics in London - on the stand-alone Dow brand.
- Internal branding discussions have taken place, the CEO says, but the company wasn't yet planning such a move.