Seeking Alpha

Restaurant chains see lower traffic but stable pricing during Black Friday weekend

  • The restaurant industry could have a tougher time meeting last November's comparable-store sales marks due to the 4% dip in retail store traffic during the Black Friday weekend.
  • While apparel sellers gained some lost brick-and-mortar sales back through their e-commerce businesses, quick-service chains such McDonald's (MCD -0.1%) and Starbucks (SBUX -0.5%) are left on the outside looking in with foot traffic down. Dunkin Brands (DNKN -0.3%) in particular could see a dip with retail traffic in the Northeast down 9.8% compared to a year ago for the 4-day period.
  • Despite the disappointing traffic numbers, channel checks show pricing was very solid in November as the restaurant sector avoided most of the promotional frenzy plaguing retail.
From other sites
Comments (1)
  • Cfritter
    , contributor
    Comments (42) | Send Message
     
    NorthEastern huh? Wasn't like a massive snow storm that might be the cause.
    3 Dec 2013, 02:05 PM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Tools
Find the right ETFs for your portfolio:
Seeking Alpha's new ETF Hub
ETF Investment Guide:
Table of Contents | One Page Summary
Read about different ETF Asset Classes:
ETF Selector