Restaurant chains see lower traffic but stable pricing during Black Friday weekend

|By:, SA News Editor

The restaurant industry could have a tougher time meeting last November's comparable-store sales marks due to the 4% dip in retail store traffic during the Black Friday weekend.

While apparel sellers gained some lost brick-and-mortar sales back through their e-commerce businesses, quick-service chains such McDonald's (MCD -0.1%) and Starbucks (SBUX -0.5%) are left on the outside looking in with foot traffic down. Dunkin Brands (DNKN -0.3%) in particular could see a dip with retail traffic in the Northeast down 9.8% compared to a year ago for the 4-day period.

Despite the disappointing traffic numbers, channel checks show pricing was very solid in November as the restaurant sector avoided most of the promotional frenzy plaguing retail.