Ford could see halo effect from new Mustang

|About: Ford Motor Company (F)|By:, SA News Editor

The age-old battle between the Ford (F) Mustang and Chevrolet Camaro takes a new twist tomorrow when the redesigned Mustang is unleashed in global markets.

By market share, Camaro has raced past Mustang, but the iconic car also has a "halo" effect which has helped the Ford brand.

What to watch: Though a "bit" player in the larger picture of global Ford sales, by entering a purely American car - instead of a watered-down European couple - Ford can make a strong design statement that could help sales of other models.