Execs with Starz (STRZA +0.6%) gave an inside look at the company's plans during an investor conference this morning.
CFO Scott McDonald says a favorable renewal of an output agreement with Sony and the expiration of a Disney deal will allow the company to ramp up original programming to 65-75 hours by 2017.
Despite the increased focus on original content, the company plans to retain strong first-run and popular movies. The goal is to increase Starz standing as a premium service for cable packages.
McDonald brushed aside questions on if the media concern will entertain acquisition overtures.