Heard during Express' earnings call

Execs with Express (EXPR -22.7%) were on the hot seat today during the firm's earnings call after the firm issued a troubling outlook for Q4 with its earnings report.

The retailer expects the entire holiday season to be "highly promotional" and management didn't seem to offer up any clear signs of how foot traffic can be improved.

A 50% increase in the number of members to the company's loyalty program offers one avenue to grow sales, while "new ideas" are also in the hopper.

Inventory, which rose 18% in Q3, can be managed in Q4 to get the increase back to a single-digit pace. Marketing spend for Q4 is flat compared to a year ago so far.

Earnings call webcast

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