- Home Depot (HD -0.6%) wins another head-to-head comparison against rival Lowe's (LOW +0.6%) after it landed more market share of Black Friday weekend traffic, 5.6% vs. 4.2%, while spending roughly the same amount on TV advertising in the weeks leading up to the period.
- Lowe's spent $4M for each percentage point of market share (of the top 50 retailers) while Home Depot only doled out $2.9M.
- Comparable stores sales growth trends have been stronger at Home Depot as well this year.
Lowe's still playing catch-up with Home Depot
Dec 4 2013, 14:48 ET