Retailers reeling as savvy shoppers wait them out

|By:, SA News Editor

Retail analysts are wadding up some of the earlier forecasts from the National Retail Federation and ShopperTrak calling for 3%-4% holiday sales growth as more evidence pours in that Q4 could be rough for retailers.

ConvergEx Group's Nick Colas has one of the more dire reads on the weakening sales trends, saying negative holiday sales growth wouldn't be a shocker.

What to watch: There's a growing consensus that shoppers equipped with mobile devices and heightened awareness of flash sales sites are more deal-savvy than anticipated. Add that to the pressing inventory issues apparel sellers face and it looks like promotional activity won't let up.

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