Good news for 3:00 A.M. shoppers, so-so news for Kohl's investors?

Kohl's (KSS) says it will keep its stores open around the clock from December 20 to 6:00 p.m. on Christmas Eve in a 100-hour effort to boost traffic and sales.

The big picture: Despite the frenzied competition amongst retail chains to have their stores open earlier and longer, analysts aren't convinced the companies are getting the bang for the bucks they are pouring into employee overtime hours and maintenance costs. Bespoke asks if the measure smacks of desperation?

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Comments (7)
  • wigit5
    , contributor
    Comments (4365) | Send Message
    So dumb who shops at that hour? And with online shopping why go to the store unless they are offering exclusive in store deals...
    5 Dec 2013, 09:36 AM Reply Like
  • KevinQK
    , contributor
    Comments (20) | Send Message
    Extremely high-maintenance nut-jobs and drunks.
    5 Dec 2013, 01:24 PM Reply Like
  • Randal James
    , contributor
    Comments (4420) | Send Message
    Heck, it was so hard to find help in most departments in the summer that all they'd need to do to stay open 24/7 is teach the night watchman how to run a register. Paying for he lights is a different matter. Require customers to bring their own flashlights?
    5 Dec 2013, 09:55 AM Reply Like
  • Stone Fox Capital
    , contributor
    Comments (9928) | Send Message
    Great idea... require customers to bring flashlights.


    Talk about a race to the bottom in retail. Higher costs and likely less quality employees isn't the way to win. The good retailers would work on a plan for online delivery.


    Order online at midnight and pickup at the local store at 8am....
    5 Dec 2013, 03:05 PM Reply Like
  • J Mintzmyer
    , contributor
    Comments (8529) | Send Message
    I would assume the utilities will be the major cost difference, not so much labor...


    I doubt it helps them too much...
    5 Dec 2013, 11:05 AM Reply Like
  • KJP712
    , contributor
    Comments (469) | Send Message
    Extra hours for more shoplifting...
    5 Dec 2013, 12:49 PM Reply Like
  • SoCalNative+(RIP)
    , contributor
    Comments (651) | Send Message
    Ah yes... no I can get my Dad's Dockers khaki's Christmas present after the bars close at 2am. This is just what I've been waiting for!
    5 Dec 2013, 01:42 PM Reply Like
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