Twitter roundup: Board addition, retargeted ads, DT partnership


Twitter (TWTR +4.6%) has added Marjorie Scardino, once the CEO of book/newspaper publisher Pearson, to its board. Scardino is Twitter's first female board member, and also the first with a traditional media background.

The appointment comes shortly after Twitter, already a popular news/media content source for many of its readers, hired NBC News digital chief Vivian Schiller to grow its news partnerships.

Twitter is launching Tailored Audiences, an ad product that allows marketers to deliver Promoted Tweets based on a user's browsing activity on 3rd-party sites. Provided the quality of the retargeting is solid, the product could lift ad prices and click rates for Promoted Tweets.

Facebook has been selling retargeted ads for more than a year via its FBX Exchange, which is increasingly popular with major ad tech platforms. Meanwhile, the FT has reported Twitter is hatching plans for a mobile ad network that will deliver retargeted ads, and which will leverage recently-acquired MoPub.

Twitter is forming a "strategic partnership" with massive German telco Deutsche Telekom. Twitter's apps and widgets will be pre-loaded on Android phones offered by DT in several European markets, and the companies will collaborate on ad opportunities.

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Comments (5)
  • SimonSaysShort
    , contributor
    Comments (116) | Send Message
     
    Too bad she has never tweeted before...
    5 Dec 2013, 01:24 PM Reply Like
  • Deja Vu
    , contributor
    Comments (1824) | Send Message
     
    Hope it goes up further so that I can get more puts for cheaper
    5 Dec 2013, 01:27 PM Reply Like
  • Growfast
    , contributor
    Comments (295) | Send Message
     
    Deja Vu - I'm with you there. Amazed to see the stock going up. Significantly overvalued. Rise provides even great value in short positions and puts, in my opinion. I will add to my puts along with you.
    5 Dec 2013, 04:59 PM Reply Like
  • toosmarttofail
    , contributor
    Comments (699) | Send Message
     
    This stock can stay irrational longer than I can stay solvent.

     

    Don't fight the lemmings.
    6 Dec 2013, 06:49 AM Reply Like
  • toosmarttofail
    , contributor
    Comments (699) | Send Message
     
    Oh my GOD!

     

    Did he say REGIONALIZED ADS!? I've been WAITING for this!!

     

    Silly me for thinking ACTC's *cure for blindness* was a better investment. Just look at the stock prices! TWIT is here at $45.29, and ACTC is at a paltry $0.06.

     

    I can't tell you how long I've been waiting for Big Internet to figure out where I live and what to do about it. I'm so choked up with excitement it's amazing I could hold it together long enough to type this.
    6 Dec 2013, 06:52 AM Reply Like
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