Seeking Alpha

What say you Mickey D's?

  • McDonald's (MCD +0.9%) will give one of the first real good reads on how the restaurant sector fared in November when it reports global sales figures on Monday.
  • In October, McDonald's missed estimates when U.S. sales only ran up a meager 0.2%. Analysts aren't expecting a blowout November for the company.
  • Sector watch: Lower Black Friday week traffic in the U.S. is a concern, although some East Coast-concentrated chains will run up against a soft Superstorm Sandy-influenced comparable. While McDonald's struggles with its scale and reliance on a value-oriented menu, chains such as Jack In The Box (JACK +1.2%) and Wendy's (WEN +0.6%) have cut store costs and seen success with premium items. Shares of Burger King Worldwide (BKW +0.3%) and Sonic (SONC +0.9%) could also take their cues from how McDonald's performed in the U.S.
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