Seeking Alpha

Sales and margin worries for KFC China

  • Yum Brands (YUM -0.1%) says KFC China knocked out a modest 1% gain in comparable store sales for November, but how the company got there might be an issue.
  • Though moving into positive growth after slips in September and October looks promising, KFC's comp sales growth after a promotion expired on November 10 was -8% Y/Y.
  • Early channel checks for December also indicate the chain may struggle to meet last year's pace of sales at comparable stores. While higher foods costs in China which could pressure margins if KFC stays promotional are also a concern.
Comments (1)
  • dook
    , contributor
    Comments (42) | Send Message
     
    There are too many stale longs in YUM and brokers/advisors resisting recognition of the true situation. It is a credit to the supporters of YUM that the stock retains its high multiple. The company is in a show-me situation facing what may turn out to be a heavy lift. The report above lays it out very well.
    6 Dec 2013, 04:53 PM Reply Like
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