Don't count out TV advertising

ZenithOptimedia forecasts advertising will grow 5.3% in 2014 to $560B with a solid pace of growth in the U.S. and China supporting the industry.

TV advertising (CBS, CMCSA, FOXA, DIS, AMCX, DISCA, SNI) is in decline as desktop Internet and mobile continue to draw advertising buyers, but perhaps not as rapidly as some have previously predicted. TV's share of advertising is expected to go from 40.2% of advertising this year to 39.3% in 2016, according to the research firm.

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Comments (1)
  • James Sands
    , contributor
    Comments (2728) | Send Message
    Cycles of erosion will never be linear. At some point, there will be a more substantial decline, most likely near the 2020 time frame.
    9 Dec 2013, 01:39 PM Reply Like
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