Seeking Alpha

Chobani pushes back as yogurt war heats up

  • Chobani plans to air advertisements during the Super Bowl in a major push by the private Greek yogurt firm.
  • The yogurt market has heated up with major food companies such as General Mills (GIS), Danone (DANOY), and Muller-PepsiCo (PEP) all investing significantly in new products and marketing.
  • What to watch: Chobani has an early edge in Greek with its strong brand reputation helping it command premium prices, but sees even more growth opportunities with low-calorie products.
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