Seeking Alpha

Yahoo reportedly eying image-hosting platform Imgur

  • BI reports Yahoo (YHOO -0.3%) "began serious talks" to acquire popular image-hosting/sharing platform Imgur this fall. Given current startup valuations and reports of strong VC/acquisition interest in Imgur, a deal likely wouldn't come cheap, though its price tag would probably be less than the $1.1B Yahoo paid for Tumblr.
  • Imgur had 100M+ unique users as of September, up from just 30M at the beginning of 2012. Unlike Yahoo's Flickr (or for that matter, Facebook/Instagram), a large portion of its content doesn't consist of photos taken by users, but 3rd-party images (often animated and/or featuring text) created with public sharing in mind.
  • Initially created as a image-hosting solution for article-sharing site Reddit, Imgur's reach now exceeds Reddit. Facebook and Twitter account for much of its referral traffic.
  • Much like Tumblr, it's quite popular with the younger users Yahoo wants to reach out to. Also like Tumblr, some of its edgy and offbeat material may rub advertisers the wrong way.
Comments (5)
  • Pete P.
    , contributor
    Comments (751) | Send Message
     
    This would be a very nice acquisition. yahoo is now a major player
    9 Dec 2013, 01:58 PM Reply Like
  • harrison1988
    , contributor
    Comments (28) | Send Message
     
    Aww man... I love imgur... That "edgy and offbeat material" is definitely doomed the moment imgur goes corporate.

     

    Definitely an interesting acquisition by Yahoo in the meantime though.
    9 Dec 2013, 02:22 PM Reply Like
  • nickkoto
    , contributor
    Comments (70) | Send Message
     
    I dunno. They said the same about Tumblr, but haven't they pretty much left it alone since they bought it?
    9 Dec 2013, 03:32 PM Reply Like
  • Pete P.
    , contributor
    Comments (751) | Send Message
     
    I think Tumblr has been left untouched, for the most part. I'm sure Yahoo would leave Imgur alone also.
    10 Dec 2013, 10:43 AM Reply Like
  • yenre
    , contributor
    Comments (2) | Send Message
     
    Nooooooooooooooooooo. I'm guessing is good as-is.
    9 Dec 2013, 08:02 PM Reply Like
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